Introduction

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Are you a business or entity sending SMS messages to your customers or subscribers using 10DLC phone numbers? If so, it is crucial that you read this blog post to avoid potential disruptions to your SMS traffic. As of September 1st, unregistered businesses with the Campaign Registry (TCR) will face significant consequences, including dropped SMS traffic. Don't let this happen to you - take action now to ensure the seamless continuation of your SMS communications!

What is the Campaign Registry (TCR)?

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The Campaign Registry, or TCR, is a vital third-party organization that collaborates directly with mobile carriers and text messaging providers to vet and register businesses (Brands) sending messages on 10DLC phone numbers (Campaigns). TCR helps protect the SMS communication channel by blocking bad actors at the business entity level instead of a phone number level. This not only reduces spam texts, but also builds trust among recipients, ultimately improving the SMS medium for everyone involved.

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‍Why TCR Registration is Crucial

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All businesses and entities sending messages on 10DLC phone numbers must be registered with TCR. Failure to comply with this requirement will result in the disruption of your SMS traffic. Here's what you need to know:

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1. TCR Enables Trust-Based Throughput: Registration with TCR allows carriers to determine the messaging throughput for your business based on its Trust Score. The higher the Trust Score, the higher the messaging throughput speed and daily sending limits

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2. Penalties for Bad Actors and Prohibited Content: Carriers impose penalties for prohibited messaging behaviors, and these penalties apply at the Brand level tied to the business EIN. If your business is unregistered and engages in any prohibited messaging practices, all campaigns associated with your Brand will be suspended.
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‍3. Avoid Dropped SMS Traffic: Unregistered businesses will experience total blockage of SMS traffic after August 31st. This can lead to frustrated customers, missed opportunities, and damage to your brand reputation.

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Steps to Ensure Uninterrupted SMS Traffic

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To successfully register your Brand and Campaign, follow these steps immediately:

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1. Register Your Brand: Ensure that your business is registered with TCR as a "Sole Proprietor," "Standard," or "Umbrella" brand, based on your messaging needs. This registration process may require some lead time, so act promptly.

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2. Submit Valid Information: Make sure the business name, address, and other information used for registration matches the details associated with your Tax ID/EIN. Incorrect information can lead to registration failure.

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3. Address Daily Volume Limits: Work towards getting a higher Trust Score during registration to increase your daily volume limits. Failure to do so may lead to limitations on your messaging capabilities.

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4. Special Use Cases: If your business falls under special categories such as "Social," "Political," or "Non-Profit," ensure you comply with the specific registration requirements to avoid disruptions.

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5. Monitor Your Traffic: Regularly monitor your SMS traffic and keep an eye on any warning messages from Twilio, which indicate when you're approaching your daily limits.

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Choose a trusted partner to navigate TCR

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Community.com is your trusted partner in navigating the TCR compliance journey and ensuring uninterrupted SMS traffic with your consumers. Our team of experts is dedicated to providing seamless migration support, helping you port over your phone numbers and existing audience effortlessly. With our deep understanding of the TCR registration process, we ensure that all necessary steps are taken to get your brand registered promptly, minimizing any potential disruptions. 

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Our goal is to make the transition to Community.com as smooth as possible for you, allowing you to focus on engaging with your customers through SMS without any interruptions. Rest assured, with our guidance and support, your business will not only comply with TCR requirements but also build trust with your SMS recipients, enhancing the overall effectiveness of your messaging campaigns. Partner with Community.com today and experience the benefits of a reliable and compliant SMS communication platform.

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Conclusion

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As of September 1st, 2023, unregistered businesses sending SMS messages on 10DLC phone numbers started facing disruptions to their SMS traffic. Avoid these consequences by taking immediate action to register your brand with TCR. Act now to ensure uninterrupted SMS communication with your customers and maintain a positive reputation for your business.

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Remember, compliance with TCR is not only a requirement but also a significant step towards building trust with your SMS recipients and ensuring the longevity of your messaging campaigns. Don't delay and register with TCR today! We're here to help.

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